Category

Analytics & Data

Our coverage of analytics recognizes that data drives ecommerce but collecting that data and interpreting it can be confusing. Our huge library of Google Analytics articles ranges from basic setup to the sophisticated interpretation of on-site activity of visitors and customers. We also analyze data security, blockchain topics, and ancillary tools such as Google Tag Manager and Google Data Studio.

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Analytics & Data

Charts: Top Global Retailers 2022

The top 250 worldwide retailers grew revenue by 8.5% in 2022. We tell the story in four charts.

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Analytics & Data

2022 Holiday Shopping Wrap-up

Rabah Rahil
Analytics & Data

iOS ‘Debacle’ Spurs Triple Whale

Analytics & Data

Tools for Data-driven Ecommerce Decisions Trending

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Analytics & Data

20 Tools and Resources for Market Research

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Analytics & Data

My Favorite Ecommerce KPIs

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Analytics & Data

Unsure about a New Project? Try a Pilot Program

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Analytics & Data

Do You Need a Business Intelligence Tool?

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Analytics & Data

Google Analytics 4 Transition Checklist

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Analytics & Data

Ramping Up Google Analytics 4

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Analytics & Data

15 Analytics Plugins for WordPress

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Analytics & Data

Combining Google Analytics Data with Other Sources

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Analytics & Data

‘Assisted Conversions’ in Google Analytics Are Attribution Gold

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Analytics & Data

Using Google Analytics for Continuous Improvement

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Analytics & Data

Charts: U.S. Direct-to-consumer Sales 2018 to 2020

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Analytics & Data

Is Marketing Just an Art?

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Analytics & Data

How to Name Product Categories

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Analytics & Data

Cookieless Browsers Will Upend Ad Tracking

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Analytics & Data

Introduction to Google Analytics 4

7 Google Analytics Tips for Measuring Organic Search
Analytics & Data

7 Google Analytics Tips for Measuring Organic Search

Using Google Tag Manager to Track Visitor Interactions
Analytics & Data

Using Google Tag Manager to Track Visitor Interactions

Using Google Analytics to Track Site Changes
Analytics & Data

Using Google Analytics to Track Site Changes

3 Data Visualization Tools — Basic to Robust
Analytics & Data

3 Data Visualization Tools — Basic to Robust

Using Internal Data for New Products, New Customers
Analytics & Data

Using Internal Data for New Products, New Customers

Understanding 'Sessions' in Google Analytics
Analytics & Data

Understanding ‘Sessions’ in Google Analytics

Using Filters in Google Analytics
Analytics & Data

Using Filters in Google Analytics

How to Pace Monthly Ad Spend
Analytics & Data

How to Pace Monthly Ad Spend

Using Google Analytics to Respond to Covid-19
Analytics & Data

Using Google Analytics to Respond to Covid-19

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